Caroline delicately documents this place. She plays with analog formats and words, but at its core Caroline from the Wild is about companionship:

embracing yourself in all your muchness & beauty - together.

Caro From the Wild needed a brand that captured the raw, untamed spirit of her work while also giving her the structure and clarity to build a sustainable business. She’s deeply intuitive and creative, but that wild energy needed to be channeled into something cohesive and clear — something that could hold space for both her artistry and her strategy

This project included creating a coherent brand world that embrace her multifaceted approach to her craft, a custom squaresapce website that would become the living story of said craft and printed thank you cards to add a tactile dimension to an otherwise mostly digital experience.

(branding, squarespace web design, print)

carolinefromthewild.com

Energetic playbook diving into the core of the brand to uncover her voice, archetype and motivation.

handdrawn illustrations that represent the heart of the brand

hand-crafted and coded Squarespace website as digital portal into the The Wild