/ Caroline From The Wild

Photographer, writer and guide

Chosen offers: Essential Brand and (Square)Space

Scope: Human Design brand blueprint, brand identity, squarespace design with custom coding, seo optimisation

  • Caroline delicately documents this place. She plays with analog formats and words, but at its core Caroline from the Wild is about companionship:

    embracing yourself in all your muchness & beauty - together.

    • Energetic playbook diving into the core of the brand to uncover her voice, archetype and motivation.

    • handdrawn illustrations that represent the heart of the brand

    • hand-crafted and coded Squarespace website as digital portal into the The Wild

  • A cohesive brand identity that holds space for both Caroline’s artistry and her strategy, translating her wild, intuitive energy into a clear and sustainable presence.

/FAAM

Flemish Archive of Annotated Music

Chosen offers: Essential Brand Design

(scope: brand identity, custom css for nodegoat platform, print advice for branded materials)

  • FAAM is a bridge between the past and the future — weaving together historical traces of musicians’ creative decisions with cutting-edge digital research. Its identity needed to reflect both the depth of artistic heritage and the precision of interdisciplinary innovation, giving scholars and artists alike a portal into the living memory of performance practice.

    • Visual identity capturing the intersection of music, history, and technology.

    • Custom CSS design working with the limitations of Nodegoat, transforming a complex database into a clear, navigable digital archive.

    • Design system tailored to highlight annotated scores and metadata without overshadowing their scholarly weight.

  • A cohesive digital identity that honors FAAM’s role as both archive and innovator — timeless yet modern, scholarly yet accessible. The brand now frames 30,000+ annotated images and 600 scores within a clear, elegant interface, allowing researchers to explore, analyze, and reimagine music history with confidence and ease.

Hang out with me for updates on current projects, favourites, moodboards and life as a creative!